Advanced Web Metrics
Website statistical analysis is a unique feature of our service. Going beyond search ranking reports, Google Analytics tells you what is actually happening on your site in terms of conversions, near-to conversions and customer experience.
Web Analytics is the process of transforming statistical data from your website into intelligence. With Google Analytics you can now not only measure how many visitors come to your site but also what path they took to become a customer, exposing and barriers to conversion along the way.
As Web Analytics Specialists, our job is to analyse data and provide reports in order to facilitate business decisions and help glean relevant insights. From which Search Engines a visitor uses to find you, to behavioural patterns that effect loyalty.
However, Google Analytics is not a black box and we encourage you to explore your own reports and democracise the data within your organisation. If you are new to web analytics, the following helps to explain the value of the tool we consider as class leading.
Key Features of Google Analytics:
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