If well planned, deployed and managed, your internet marketing activity will help you to meet your objectives in a cost-effective and measurable fashion.
Some 30-40 per cent of search clicks come via PPC ads often costing as little as 10p per click (Source: iProspect, Search Engine User Attitudes).
Your Pay Per Click (PPC) Marketing will also be multi-faceted if it's to achieve the best results for the lowest cost.
Comprehensive Pay Per Click (PPC) management activity includes campaign planning (from extensive keyphrase research to budget projections), ad creatives (honed to achieve a high quantity of quality click-throughs), landing page development, PPC campaign management (bid management and tracking), results analysis and reporting.
Ideally, your Pay Per Click (PPC) Marketing and management should be conducted in conjunction with Search Engine Optimisation activity.
Sienar Systems can provide a fully comprehensive Pay Per Click search marketing service, including:
PPC Management and Campaign Planning
Choosing the right keywords for your PPC campaign is vital to get the most out of Pay Per Click advertising and generate high-quality, motivated traffic to your site. Sienar Systems is highly experienced in setting up PPC campaigns, from keyphrase research to budget projection.
The Sienar Systems team take the hassle out of running your pay per click marketing campaign. As more and more companies discover the benefits of PPC you can find you are position one at 9.00 on a Monday morning but by 9.05 three other companies have come in and knocked you off that first page of results.
As part of your pay per click (ppc) management, Sienar Systems constantly monitor your account to ensure that positions don't slip.
We also ensure that we get the best ROI for your business by advising of the right phrases to target. It's about attracting buyers not browsers!
Example:
Targeting the phrase "golf" - someone using this phrase could be searching for the latest model Volkswagen Golf, a second hand Volkswagen Golf, a shop selling golf clubs, a golf course in Edinburgh… the list is endless.
The secret of successful Pay Per Click campaign management and good ROI is to use as targeted phrases as possible.
PPC Creatives
Pay Per Click advertisements have to be written to very strict guidelines. We are experts at working within these guidelines to produce tight, focussed copy that's proven to produce results.
Bid Management
Effective bid management is the key to maximising your revenue from a Pay Per Click marketing campaign while keeping expenditure down. As part of the Pay Per Click (PPC) management, we use a combination of manual and automated bid management techniques to ensure that you're getting the best possible placement for the lowest possible cost.
Tracking
PPC tracking provides you with details of those people signing up as a result of your PPC advertising. This allows us to assess the effectiveness of your campaign and provides us with the detail to adjust your campaign appropriately.
Analysis
Pay Per Click campaigns offer unprecedented levels of customer intelligence which we can use to assess what the strengths and weaknesses of your campaign are and adjust your campaign appropriately.
Pay Per Click Reporting
As part of the Pay Per Click (PPC) management, you are provided with detailed, comprehensive monthly reports so you can see exactly how each keyphrase in your campaign is performing. Reports include summaries of top performing phrases, conversion rates as well as advice on the best way forward. In addition, deeper analysis is provided for each phrase: no. of impressions, no. of clicks, average click through rate, average cost per click.
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